Konjo Beauty: A Journey Rooted in Ethiopian Heritage and Natural Skincare

Konjo Beauty, founded by Lidya Winnie, is a natural skincare brand deeply rooted in African heritage. The name “Konjo,” meaning “beautiful” in Amharic—the native language of Ethiopia—reflects the brand’s mission to celebrate natural beauty through plant-based, cruelty-free products. Initially launched with a focus on clean and natural skincare, Konjo Beauty has recently undergone a rebranding to enhance its connection to culture and natural ingredients while maintaining its core values.